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Union Station: Exhibit Series

Over the course of 3 years. MakerRoom partnered with Union Station to plan and co-curate four 4-month-long exhibits sponsored by TD.

Curation and Theming
Open Call Management
Artist Procurement Strategy
Social Media
Email Marketing
Artist Management

Stats

24


Artists Exhibited

300,000+


Daily Traffic

100 Million+


Media Impressions

500


Artist Submissions

350,000+


Social Media Reach

The Ask

Union approached MakeRoom Inc. to co-curate a series of annual public art displays launching during Black History Month. The exhibits would be on display in the high-traffic West Wing of Union Station, and would be active for 4 – 6 months each.

MakeRoom Inc. developed an artist procurement strategy with the Union Team, as well as theming for each exhibit which MakeRoom then facilitated. Our goal was to co-create a public art that celebrated black artists in the city, while connecting with the broader Toronto community. This also included developing repeatable processes that selected artists in a fair and equitable way.

Selection Process

For each exhibit, artists were procured through an open call process through MakeRoom’s online platform. Each call for submissions had 150 – 200 artist submissions, and had 100,000+ views in each channel that the call was posted.

Each open call had a jury that consisted of members of MakeRoom Inc, The Unions Team, TD Bank, as well as members of the Toronto arts community to ensure fairness and representation of the public’s interest.

The submissions were scored based on agreed upon criteria and guidance that the MakeRoom team developed.

Opening Night & Media Day

During the first week of every exhibit, there is a scheduled opening night and media day. Opening Night consisted of an open to the public event held at Union Station. The event hosted a discussion and Q&A session to acquaint the public with the artists.

Media day was usually the day before opening night, which included interviews with journalists and TV personalities with the artists, Union Team, and representatives from MakeRoom.

Documentation

Black Dreams and Aspirations – 2024

A Transit Through Time – 2025

A Transit Through Time – 2025

I Am Still Here: Black Joy is Resistance – 2023

Media Coverage

The exhibits achieved a significant amount of press, including a MakeRoom feature in Forbes. 

By Byron Armstrong

By Chris Dart

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